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Posts by Mark Kilens

How to Create an Effective Website

I’ve recently written several blog articles that describe how to create effective website pages. The first thing you need to do when creating or redesigning a website is to create goals for the website and a goal(s) for each page. Setting and documenting goals will help you setup and structure the website, and goals will teach you what you need to change in the future. They will be your guiding post.

Here are some articles I recommend you read that will teach you how to create an effective website for your business.

5 Homepage Design Best Practices

How to Create a Powerful About Us Page

How to Create a Resource Center [4 Steps]

How to Create a Contact Us Page that Rocks

Find me at Ohours.org to talk about website design and best practices.


How to Improve Your Marketing [10 Blog Articles]

I’ve been writing weekly on HubSpot’s Content Camp blog. Here are 10 blog articles that will help you improve your marketing. Topics include blogging, email marketing, landing pages, lead nurturing and content creation.

  1. 5 Email Subject Line Best Practices
  2. 12 Ways to Evergreen Your Content
  3. Use Thank You Pages to Promote Your Content
  4. 3 Steps to Picking the Perfect Number of Landing Page Form Fields
  5. Why You Should Love HUGs [HubSpot User Groups]
  6. What is a Landing Page and Why They’re So Important
  7. 3+ Ways to Encourage Sales Reps to Blog
  8. Why Every Marketer Should Use Tracking URLs
  9. 3 Strategies That Will Increase Email Deliverability
  10. 5 Types of Emails You Need to be Sending

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