Go fast, take chances.

Posts by Mark Kilens

Create a Unique Experience for Your W...

Create a Unique Experience for Your Website Visitors

Your company’s website is usually the first impression a visitor will get of your business. The website must grab and keep their attention. From the first point of contact, you should strive to create unique content and messages that focus on what visitors need and want. The first step in creating a unique experience is collecting data […]

Listening: the Doorway to the Future

Listening: the Doorway to the Future

Customer service can be argued as one of the most important responsibilities of marketing. It can either be a company’s best friend or it’s worst enemy. People talk about their experience with products through hundreds of platforms and companies need to be listening and responding to the good, the bad, and the ugly. Listen During […]

Landing Page Forms: What to Ask and H...

Landing Page Forms: What to Ask and How to Respond

Your website is the most important part of your inbound marketing or social media strategy. It must be optimized for SEO principles so people can find the site, it must have content that pulls people into the site, and it must have ways where those people can leave their information so you can contact them […]

What Marketers Can Learn From Apple

What Marketers Can Learn From Apple

Consistency and quality are the two most important things for product, marketing, customer service, and profit. This is very hard to achieve and requires amazing people, technology and a revolutionary vision. Apple has done all three of these things extremely well over the past 10 years and they’re continuously increasing and exceeding people’s expectations. The funny […]

The Inbound Marketing Maze

The Inbound Marketing Maze

Where should you spend your time trying to target and interact in the millions of conversations going on? There’s no simple answer to that question and it varies on dozens of factors. Factors that I’m still trying to figure out. Keyword searches is an easy way to determine where you need to be communicating and […]