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Posts in category Content Creation

How to Improve Your Marketing [10 Blog Articles]

I’ve been writing weekly on HubSpot’s Content Camp blog. Here are 10 blog articles that will help you improve your marketing. Topics include blogging, email marketing, landing pages, lead nurturing and content creation.

  1. 5 Email Subject Line Best Practices
  2. 12 Ways to Evergreen Your Content
  3. Use Thank You Pages to Promote Your Content
  4. 3 Steps to Picking the Perfect Number of Landing Page Form Fields
  5. Why You Should Love HUGs [HubSpot User Groups]
  6. What is a Landing Page and Why They’re So Important
  7. 3+ Ways to Encourage Sales Reps to Blog
  8. Why Every Marketer Should Use Tracking URLs
  9. 3 Strategies That Will Increase Email Deliverability
  10. 5 Types of Emails You Need to be Sending

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Creating and Maintaining a Blog: Consistency and Quality

Creating and Maintaining a BlogCreating and maintaining a blog is one of the best things you can do to drive people to your web site, have killer SEO, and create content on a regular basis. It’s fairly simple to create a blog; the critical part is maintaining and publishing content on a regular basis. That was on my biggest hurdles when I started this blog. You must commit to writing either once a week, a few times week, or almost everyday. You have to be producing high-quality content on a consistent basis.

Quality is always more important than quantity. Content must keep the reader wanting more. Content should spread on it’s own via linking, sharing, or communicating. Once you can create high-value content you won’t see results right away. There will be a time period of experimentation, changes, and waiting until you start to see people finding the blog through searches or links. I’m in that period right now with this blog.

Another skill you must have is time management. To produce really high-quality content doesn’t come quickly. It could take a few hours to write a blog post that will leave an impact with the reader. Align that with other forms of content and you’re talking about several hours of creating and editing content. Then you need to start spreading the content through different social conversation channels such as: other blogs, Facebook, Twitter, Digg, del.icio.us, or the other thousands of places you can share your content. You must keep it focused so your audience will be interested in what you’ve created. Commenting on other peoples work and linking to them is a great way to start the conversation and begin engaging.

When starting a blog you should have a narrow focus and only discuss a few topics. I started out with just two and in one month it has grown to five. Staying focused to begin with, will help you produce higher-quality content. Reading other blogs will help you create content and start sharing. You can never stop listening, and having quality versus quantity will give you much better results.

Mark K.

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The Glue of Inbound Marketing: Content

Content CreationContent is your best marketing tool. However, if you don’t produce enough or the right types of content then it could hurt you instead of helping. I take the less is more approach and quality over quantity. If you can only get one high quality piece of content created a month, its much better than four poorly written pieces that could actually be hurting your brand or company’s reputation. Content is the glue of inbound marketing. People start sticking to that glue by finding you through organic searches and referrals from other Web sites or blogs.

All other forms of marketing should help communicate and spread the content to your audience. The content should be the nucleus to your inbound marketing strategy. Here are ten easy ways to help get your glue to start sticking:

  1. Post a link on Facebook and use an eye-catching picture to get their attention
  2. Start a pay-per-click campaign with calls-to-action to download and share your content
  3. Create a survey about what your next piece of content should be and share some content at the end of the survey
  4. Make an educational group on LinkedIn with its purpose of learning and sharing content
  5. Collect ways people are using your free content to share with your audience
  6. Start a blog commenting contest to engage your blog readers and to find new ones
  7. Write a monthly newsletter to communicate your newest creations
  8. Create anchor text links inside your blog linking to your related content
  9. Tweet about a blog post and it’s value
  10. Use your blog e-mail and RSS subscriber list to share your valuable content

You must take action to get your content into the right peoples hands. Find, Listen, Develop, and then Share, your educational or functional content. If you do those four things, you’ll start seeing incredible results.

Mark K.


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Educational and Funcational Content; Key to Social Media

Content CreationCreating engaging content is the key to having people find and link to your web site. Content can take many forms and be used for different purposes. One of the best ways to use content is for educational purposes. The content should connect with the customer and draw them in to your web site. Here are ten examples of valuable content:

  1. Write an educational blog series for your target audience
  2. Create a SlideShare presenatation with calls-to-action and eye popping graphics
  3. Write a customer success story optimized with five keyword phrases for SEO
  4. Film a company video integrating your value proposition in a creative way
  5. Do a weekly webinar on a topic affecting your industry
  6. Use Twitter to promote an upcoming event a landing page to your web site
  7. Write a white paper on an industry topic
  8. Create an online product demo
  9. Film videos of your customers using your product and optimize them for YouTube
  10. Create a LinkedIn group discussing topics that will educate your audience

The critical part of creating content is that it must engage with the person and help answer a problem or question. Customers could evaluate your industry knowledge or product through content, so you can’t take shortcuts when creating content. Great content should continuously be your focus after you find and listen to your target audience. Once you create great content, you can start using social media channels to spread your creations.

Mark K.

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Inbound Marketing: the Power of Targeting Your Message

Inbound Marketing

Content and data are king. So much content can be created through gathering data to uncover insights on your target audience. There are several software-as-a-service platforms that collect all social conversations that are important to you. They collect conversations and data sources and categorize them by keywords and groups. It’s an extremely efficient way to keep everything organized from the time you find the conversation, to the time you start communicating. It will also help determine what they’re needs are and you can then start developing valuable content. The content could be simply writing a blog series on what they’re trying to learn, creating a presentation and posting it on SlideShare or use a Facebook fan page to start communicating with your auidence.

By trying to help and create a way to start a dialogue will help you find and connect with your customers much easier. Every marketer should be creating content on the Internet. It’s one of the most cost-effective and simplest ways you can have people find you and get interested in your company. For example, if you’re a travel agency, you should create content to help people that are taking vacations. Maybe it’s a travel expense template, trip planning checklist or a where to take a vacation blog series. It’s so easy to create highly valuable content. I created that content by thinking of what I would need when trying to go on a vacation or a business trip and typed it into Google. The same thing a person buying or taking a trip would do. You know have pulled them into your company and you must make sure you keep them there and keep them coming back

Instead of trying to interrupt and get in the face of maybe your potential target, you can use the Internet to enable the conversation, to target your message to the right group by just using keywords. Use tools to help organize and collect all the conversations and data about your audience. Inbound marketing can help grow businesses by giving you insights into what your customers need and help answer some of your questions without having to do surveys or guess work. It will save you time and money, get conversations started and gain trust with your audience.

Mark K.

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