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Posts in category SEO

Targeting and Attracting: Top Ten SEO Techniques

Targeting and Attracting: Ten SEO TechniquesOptimizing your web site to promote and spread your content is extremely important. The only way people will find you and your content is if they can find it through search engines. Search engines make marketers lives so much easier than it used to be. Instead of you trying to find them, they find you. You pull them in to your web site by aligning your content with things that they are searching for. Usually the most effective keyword phrases are three or more words, also known as long-tail keywords. These are less competitive then keywords with one or two words, and offer a more precise way to target your audience.

The most important thing to do is listen and do your research to determine what your audience is discussing and trying to answer or need. You should start by doing Google searches and then digging into the content you find and the social conversations taking place. Once you have listened and researched your audience, you will be able to create keywords that will direct them to your site. The following are ten things you can do, along with having good keywords, to drive the right traffic to your web site:

  1. Create your page URL around the primary keyword phrase you’re targeting
  2. Make sure your web site page title has one or two keywords separated by a – or |. Insert the keyword in your page URL first, no more than 70 characters
  3. Use the two to four keywords your targeting in your meta description, no more than 160 characters
  4. Create one or two H1 heading tags with your keyword phrases included in them
  5. Write at least 300 characters of content using your keywords in the beginning and throughout the content
  6. Create a call-to-action on the page using your target keyword because that is what they were searching for to begin with
  7. Create internal links in the page going to related content on your site using your keywords
  8. Use alt attributes in pictures with your keywords, keeping them under 60 characters. (this is how Google understands images)
  9. Create links on others pages using your keywords linking to the page your targeting
  10. Make sure the web site footer has links with related content and keywords
  11. (use your keywords in the page’s meta-keywords, Google mostly ignores this)

Do these ten SEO techniques and you’ll increase the traffic to your web site but, also be targeting and attracting the right people.  Now the most difficult and important part of this is always creating educational and functional content. (wish I had the ability to apply some of these techniques to this blog, not until I move to wordpress.org)

Mark K.

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The Key to Web Sites: Keywords

The Key to Web Sites: Keywords

Your web site has never been more important. Web sites are the virtual store front to your business. You must have a presence online and not just in one place. The Internet is the place where you and everyone else find information. Business web sites must be easily found by search engines and have either clear calls-to-action or a value proposition as soon as you land on the home page or any other landing page.

Consistency is a critical element to all web sites. Flow and ease of navigation are also very important. When creating a web site, or optimizing one, you must determine the keywords you’re going to target. These keywords are extremely important to the overall effectiveness of your web site through search engines. You must determine how people are currently searching for your product or service, and how they might find you through other things they’re trying to solve or need. Keyword research can’t be overlooked and must be done with patience and trial and error. Google Analytics and Google Wonder Wheel are two great free tools you can use to help to determine what keywords you should try to optimize in your web site.

Once you have created your web site design, you must correctly code the HTML so web crawlers can find and index its text content. If web sites have a lot of Abode Flash elements or some other form of animation, its critical to code the meta-data and other text content, so people can find you in search engines. There are several easy and quick things you can do to optimize a web site with less than 50 pages. You can apply the same things to larger web sites, but you might want to use search engine optimization software or a content management system (CMS) to organize all of your keywords and content. A web developer needs to get involved if you currently don’t have a CMS that can change meta-data or you can’t change the HTML. My next post will include ten things you can do to optimize your web site.

Mark K.

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