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Posts in category Social Conversations

The Inbound Marketing Maze

The Inbound Marketing Maze

Where should you spend your time trying to target and interact in the millions of conversations going on? There’s no simple answer to that question and it varies on dozens of factors. Factors that I’m still trying to figure out. Keyword searches is an easy way to determine where you need to be communicating and […]

Social Media, Storytelling and the Gr...

Social Media, Storytelling and the Great Wind

Storytelling is one of the best ways a marketer can communicate their message. If you want to capture the attention and interest of your audience you must tell stories. This past Friday we had a very violent rain and windstorm that hit all of New England. Usually at this time of year we would be […]

Organize your Social Conversations an...

Organize your Social Conversations and Patterns will Appear

Information overload is a very big problem. There are so many social conversations happening so fast that you can’t keep track of them in your mind or on a piece of paper. You need to start organizing and creating silos of information you think have some value. This is one of the hardest parts of listening, […]

a TV Commercial for our Social Conver...

a TV Commercial for our Social Conversations

Over the past few posts I have discussed social conversations, listening, reading, and planning. I watched the Super Bowl last night and was excited to see the Colts and Saints play, but more excited to see the TV commercials. Not because I wanted to laugh or figure out which one was the most clever, but […]

the Virtual World of Social Conversat...

the Virtual World of Social Conversations

Conversations now take place in a virtual, always on, environment. Recommendations that used to be said word-of-mouth are now talked about on blogs or twitter. Complaints, that if heard, were filed through a returns or customer service department. Communication has changed and us, as a society tune out most of the other messages through some form […]