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# Education as a Service

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### [Listen then Market then Listen Some More](https://www.markkilens.com/education-as-a-service/2010/02/listen-then-market-then-listen-some-more)

By [Mark Kilens](https://www.markkilens.com/education-as-a-service/author/mark-kilens) / In [Listening](https://www.markkilens.com/education-as-a-service/tag/listening), [market research](https://www.markkilens.com/education-as-a-service/tag/market-research), [Marketing](https://www.markkilens.com/education-as-a-service/tag/marketing), [survey](https://www.markkilens.com/education-as-a-service/tag/survey), [commuication listening](https://www.markkilens.com/education-as-a-service/tag/commuication-listening) /  1 Min Read

It's all about listening. We're now transforming how we (marketers) gather information about the consumer and[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "1592374860_98bb65527d_t")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) how we monitor them through the entire buying cycle. The end goal of our efforts is making sure they become brand/company advocates (the ultimate form of marketing). They must need, love, desire your product. It takes a great product to achieve success, but if you don’t have outstanding customer service, you created a bad product.

[Read More](https://www.markkilens.com/education-as-a-service/2010/02/listen-then-market-then-listen-some-more) 0 Comments

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