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What Marketers Can Learn From Apple

What Marketers Can Learn From Apple

Consistency and quality are the two most important things for product, marketing, customer service, and profit. This is very hard to achieve and requires amazing people, technology and a revolutionary vision. Apple has done all three of these things extremely well over the past 10 years and they’re continuously increasing and exceeding people’s expectations. The funny […]

The Inbound Marketing Maze

The Inbound Marketing Maze

Where should you spend your time trying to target and interact in the millions of conversations going on? There’s no simple answer to that question and it varies on dozens of factors. Factors that I’m still trying to figure out. Keyword searches is an easy way to determine where you need to be communicating and […]

Creating and Maintaining a Blog: Cons...

Creating and Maintaining a Blog: Consistency and Quality

Creating and maintaining a blog is one of the best things you can do to drive people to your web site, have killer SEO, and create content on a regular basis. It’s fairly simple to create a blog; the critical part is maintaining and publishing content on a regular basis. That was on my biggest […]

Social Media, Storytelling and the Gr...

Social Media, Storytelling and the Great Wind

Storytelling is one of the best ways a marketer can communicate their message. If you want to capture the attention and interest of your audience you must tell stories. This past Friday we had a very violent rain and windstorm that hit all of New England. Usually at this time of year we would be […]

Targeting and Attracting: Top Ten SEO...

Targeting and Attracting: Top Ten SEO Techniques

Ten search engine optimization (SEO) techniques that will help you target and attract the right audience to your web site.