Storytelling is one of the best ways a marketer can communicate their message. If you want to capture the attention and interest of your audience you must tell stories. This past Friday we had a very violent rain and windstorm that hit all of New England. Usually at this time of year we would be talking about a blizzard with people digging out for days. Not this time. Instead we got two to as much as seven inches of rain and hurricane-force winds. Northern New England, especially New Hampshire (NH) my home state, got hit very hard. In 2008 we got hit with an ice storm that knocked out power to more than 400,000 people in NH. Some people didn’t have power for weeks and everyone learned a lot from the great ice storm.