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How to Create an Effective Website

How to Create an Effective Website

I’ve recently written several blog articles that describe how to create effective website pages. The first thing you need to do when creating or redesigning a website is to create goals for the website and a goal(s) for each page. Setting and documenting goals will help you setup and structure the website, and goals will […]

How to Improve Your Marketing [10 Blo...

How to Improve Your Marketing [10 Blog Articles]

I’ve been writing weekly on HubSpot’s Content Camp blog. Here are 10 blog articles that will help you improve your marketing. Topics include blogging, email marketing, landing pages, lead nurturing and content creation. 5 Email Subject Line Best Practices 12 Ways to Evergreen Your Content Use Thank You Pages to Promote Your Content 3 Steps […]

Create a Unique Experience for Your W...

Create a Unique Experience for Your Website Visitors

Your company’s website is usually the first impression a visitor will get of your business. The website¬†must grab and keep their attention. From the first point of contact, you should strive to create unique content and messages that focus on what visitors need and want. The first step in creating a unique experience is¬†collecting data […]

Listening: the Doorway to the Future

Listening: the Doorway to the Future

Customer service can be argued as one of the most important responsibilities of marketing. It can either be a company’s best friend or it’s worst enemy. People talk about their experience with products through hundreds of platforms and companies need to be listening and responding to the good, the bad, and the ugly. Listen During […]

Landing Page Forms: What to Ask and H...

Landing Page Forms: What to Ask and How to Respond

Your website is the most important part of your inbound marketing or social media strategy. It must be optimized for SEO principles so people can find the site, it must have content that pulls people into the site, and it must have ways where those people can leave their information so you can contact them […]