I've recently written several blog articles that describe how to create effective website pages. The first thing you need to do when creating or redesigning a website is to create goals for the website and a goal(s) for each page. Setting and documenting goals will help you setup and structure the website, and goals will teach you what you need to change in the future. They will be your guiding post.
Here are some articles I recommend you read that will teach you how to create an effective website for your business.