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Listen then Market then Listen Some More

It's all about listening. We're now transforming how we (marketers) gather information about the consumer and how we monitor them through the entire buying cycle. The end goal of our efforts is making sure they become brand/company advocates (the ultimate form of marketing). They must need, love, desire your product. It takes a great product to achieve success, but if you don’t have outstanding customer service, you created a bad product.