---
title: | customer service
description: customer service |
---

# Education as a Service

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### [Create a Unique Experience for Your Website Visitors](https://www.markkilens.com/education-as-a-service/2010/04/create-a-unique-experience-for-your-web-visitors)

By [Mark Kilens](https://www.markkilens.com/education-as-a-service/author/mark-kilens) / In [Inbound Marketing](https://www.markkilens.com/education-as-a-service/tag/inbound-marketing), [customer service](https://www.markkilens.com/education-as-a-service/tag/customer-service) /  2 Min Read

[![create a unique experience for your website visitors](https://www.markkilens.com/hs-fs/hubfs/Imported_Blog_Media/create-a-unique-experience-for-your-website-visitors-300x199.jpg?width=300&height=199&name=create-a-unique-experience-for-your-website-visitors-300x199.jpg "create-a-unique-experience-for-your-website-visitors")](https://www.markkilens.com/hubfs/Imported_Blog_Media/create-a-unique-experience-for-your-website-visitors.jpg)Your company's website is usually the first impression a visitor will get of your business. The website must grab and keep their attention. From the first point of contact, you should strive to create unique content and messages that focus on what visitors need and want. The first step in creating a unique experience is collecting data about your visitors.

[Read More](https://www.markkilens.com/education-as-a-service/2010/04/create-a-unique-experience-for-your-web-visitors) 1 Comment

### [Listening: the Doorway to the Future](https://www.markkilens.com/education-as-a-service/2010/03/listening-the-doorway-to-the-future)

By [Mark Kilens](https://www.markkilens.com/education-as-a-service/author/mark-kilens) / In [Inbound Marketing](https://www.markkilens.com/education-as-a-service/tag/inbound-marketing), [Listening](https://www.markkilens.com/education-as-a-service/tag/listening), [customer service](https://www.markkilens.com/education-as-a-service/tag/customer-service), [sales cycle](https://www.markkilens.com/education-as-a-service/tag/sales-cycle) /  2 Min Read

[![Listening the Doorway to the Future](https://www.markkilens.com/hs-fs/hubfs/Imported_Blog_Media/listening-the-doorway-to-the-future-199x300.jpg?width=199&height=300&name=listening-the-doorway-to-the-future-199x300.jpg "listening-the-doorway-to-the-future")](https://www.markkilens.com/hubfs/Imported_Blog_Media/listening-the-doorway-to-the-future.jpg)Customer service can be argued as one of the most important responsibilities of marketing. It can either be a company's best friend or it's worst enemy. People talk about their experience with products through hundreds of platforms and companies need to be listening and responding to the good, the bad, and the ugly.

[Read More](https://www.markkilens.com/education-as-a-service/2010/03/listening-the-doorway-to-the-future) 2 Comments

### [Landing Page Forms: What to Ask and How to Respond](https://www.markkilens.com/education-as-a-service/2010/03/website-forms-what-to-ask-and-how-to-respond)

By [Mark Kilens](https://www.markkilens.com/education-as-a-service/author/mark-kilens) / In [Inbound Marketing](https://www.markkilens.com/education-as-a-service/tag/inbound-marketing), [Landing Pages](https://www.markkilens.com/education-as-a-service/tag/landing-pages), [customer service](https://www.markkilens.com/education-as-a-service/tag/customer-service), [website forms](https://www.markkilens.com/education-as-a-service/tag/website-forms), [lead generation](https://www.markkilens.com/education-as-a-service/tag/lead-generation) /  2 Min Read

Your website is the most important part of your inbound marketing or social media strategy. It must be optimized for [SEO principles](http://markkilens.com/2010/02/26/targeting-and-attracting-top-ten-seo-techniques/) so people can find the site, it must have [content](http://markkilens.com/2010/02/16/educational-and-funcational-content-key-to-social-media/) that pulls people into the site, and it must have ways where those people can leave their information so you can contact them in the future.

[Read More](https://www.markkilens.com/education-as-a-service/2010/03/website-forms-what-to-ask-and-how-to-respond) 0 Comments

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