Content is your best marketing tool. However, if you don't produce enough or the right types of content then it could hurt you instead of helping. I take the less is more approach and quality over quantity. If you can only get one high quality piece of content created a month, its much better than four poorly written pieces that could actually be hurting your brand or company's reputation. Content is the glue of inbound marketing. People start sticking to that glue by finding you through organic searches and referrals from other Web sites or blogs.