Content is your best marketing tool. However, if you don't produce enough or the right types of content then it could hurt you instead of helping. I take the less is more approach and quality over quantity. If you can only get one high quality piece of content created a month, its much better than four poorly written pieces that could actually be hurting your brand or company's reputation. Content is the glue of inbound marketing. People start sticking to that glue by finding you through organic searches and referrals from other Web sites or blogs.
Creating engaging content is the key to having people find and link to your web site. Content can take many forms and be used for different purposes. One of the best ways to use content is for educational purposes. The content should connect with the customer and draw them in to your web site. Here are ten examples of valuable content:
Information overload is a very big problem. There are so many social conversations happening so fast that you can't keep track of them in your mind or on a piece of paper. You need to start organizing and creating silos of information you think have some value. This is one of the hardest parts of listening, deciding how to organize the information.
Over the past few posts I have discussed social conversations, listening, reading, and planning. I watched the Super Bowl last night and was excited to see the Colts and Saints play, but more excited to see the TV commercials. Not because I wanted to laugh or figure out which one was the most clever, but rather to see what companies really get how to integrate traditional, interruption-based marketing with our online social conversations.
The purpose of this blog is to create a community to discuss inbound marketing, social media and what I call "idea marketing."